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Meet the Experts

Joan Hope
Managing Editor

Joan Hope became editor of Enrollment Management Report in 2006. She brings years of experience in higher education and journalism to her work.

Joan taught writing and literature courses for eight years at colleges and universities including Indiana University at Bloomington, Clark University, and Houston Community College. As a freelance journalist, she published hundreds of articles in newspapers, magazines and reference books. Joan stays up-to-date on issues facing members of the enrollment management profession by attending the American Association of Collegiate Registrars and Admissions Officers’ annual conference, interviewing enrollment managers around the country, and seeking regular input from an Advisory Board made up of top professionals in the field.

In 2010, Enrollment Management Report was awarded the Newsletter on Newsletters’ First Place award for Best How-to article. The topic was how to retain adult students.  Joan’s other awards include a Gold Medal for Best Feature Article from Parenting Publications of America and a Best Graduate Student Paper in American Literature honor from the English Department at Indiana University at Bloomington.

Joan has a bachelor’s degree from Rice University, a master’s from the University of Houston, and a Ph.D. in English Literature from Indiana University at Bloomington.

Advisory Panel

Deborah Anderson
Associate Vice Chancellor of Student Affairs and Institutional Research
Ivy Tech Community College

Deborah Anderson is Associate Vice Chancellor of Student Affairs and Institutional Research at Ivy Tech Community College in Evansville, Ind. She provides administrative oversight for Admissions and Recruitment, Career Services, Financial Aid, Student Success and Retention, the Registrar’s Office, Student Life, and Wellness and Fitness.  

Deborah has 15 years of experience in higher education, having worked in the academic affairs units of education and social welfare professional schools, student affairs, and university relations. Nationally, Deborah serves as a directorate member for the Commission for Student Development in the Two-Year College with the American College Personnel Association. Locally, she is an active participant in the nonprofit community and serves on the Warrick County Community Foundation and several local boards.     

Deborah earned a Bachelor of Science degree in Journalism from the William Allen White School of Journalism, a Bachelor of Arts degree in Italian Studies, and a Master of Science degree in Higher Education Administration from the University of Kansas.

Scott Baumler
Enrollment Systems Analyst
Grinnell College

Scott Baumler is an enrollment systems analyst at Grinnell College. He was formerly Director of Institutional Research at Loras College, a Senior Consultant for Ruffalo Noel Levitz, and the Assistant Vice President for Enrollment Management & Dean of Admissions at Mount Mercy University in Cedar Rapids, Iowa. Scott led Mount Mercy’s admissions and financial aid teams, planning and implementing strategies to enroll students who would benefit from, and contribute to, the life of the university.

Prior to joining Mount Mercy in 2010, Scott served as director of institutional research at Grinnell College for nearly a dozen years. There he provided analytic support for admissions and financial aid, supervised applied research projects, and maintained institutional datasets. He led research efforts in support of assessment and planning, and provided data, evaluation, and benchmarking services for academic and administrative units.

Prior to Grinnell, Scott was an Extension economics specialist in the Department of Economics at Iowa State University.

He has been a member of the Higher Education Data Sharing Consortium Board of Directors, served on the U.S. News Advisory Committee for the Association for Institutional Research, was a proposal reviewer for the AIR Forum, presented at annual meetings of the Higher Learning Commission, and was a steering committee member for the Association for Institutional Research in the Upper Midwest.

Scott holds a Bachelor of Science degree in agricultural business from Iowa State University and a Master of Science in policy analysis from Penn State University. He is a graduate of the Defense Information School (DoD) in public affairs journalism (U.S. Army).

Susan N. Blake
Senior Executive Director of Enrollment Services
Kennesaw State University

Susan Blake has more than 25 years experience in college admissions at Kennesaw State University in Georgia. During this time, the institution has grown from a small, two-year institution with enrollment of 5,400 to the third largest university in the University System of Georgia, with enrollment of 23,000.

Blake was the admissions office point person for Banner implementation in 1997 and later for the imaging system. She remains the lead person in the office for upgrades and testing. Currently she is involved in all areas of admissions, including operations (processing/data entry/imaging/workflow), student marketing, human resources, recruitment, budget and management of front office operations such as walk-in/telephones/customer service.
Many times over the last 20 years, Blake has served The Georgia Association of Collegiate Registrars and Admissions Officers and The Southern Association of Collegiate Registrars and Admissions through membership on the Executive Committee, and chairing or serving as member of numerous other committees. She has presented for these associations as well as for The American Association of Collegiate Registrars and Admissions Officers. She has also been a presenter at other professional association meetings. Topics have ranged from operational technology such as imaging systems, workflow, and electronic data push to technology associated with recruitment such as transactional Web tools and high school guidance counselors Web pages.

Blake was involved in the GeorgiaCollege411 project through the University System of Georgia/Georgia Student Finance Commission/Georgia Department of Education to develop an online application with XAP and facilitate the electronic transfer of high school transcripts.

She is co-editor of the annual Georgia High School Directory, and GISEM chair 2010–12. She is a board member of the Georgia Education Articulation Committee.

Blake holds a B.B.A. in Marketing from Kennesaw State University and an M.S. in Community Counseling from Georgia State University.

Marguerite J. Dennis
International Higher Education Consultant

Marguerite J. Dennis has served as a higher education administrator for more than 30 years, first at St. John’s University in New York, then at Georgetown University in Washington, D.C. and finally at Suffolk University in Boston.

Marguerite’s area of expertise is marketing higher education programs and developing strategic international plans for colleges and universities in the United States and around the world.

As Vice President for Enrollment and International Programs at Suffolk University , Marguerite was responsible for the marketing, recruitment, financial aid, fundraising, alumni programs and all research related to marketing and admission. She increased undergraduate and graduate student enrollment by 92% and increased international student enrollment by 400%. She was instrumental in establishing branch campuses in Dakar, Senegal, and Madrid, Spain, and increasing the number of study abroad programs from 20 to 50. Dennis also signed collaborative agreements with institutions in Chongqing, China; Kyoto, Japan; Ho Chi Minh City, Vietnam; Tbilisi, Georgia; and Buenos Aires, Argentina.

At Suffolk, Dennis managed 15 directors and 100 staff and created a Center for International Education and a Board of International Advisors. She also served as an adjunct faculty member in the Graduate School of Education at Suffolk University.

Dennis is a nationally and internationally recognized expert on college marketing and recruitment, college financing and international strategic planning. She is the author of more than 100 articles on higher education administration and wrote A Practical Guide to Enrollment and Retention Management in Higher Education, Trends in Higher Education, An Insider’s Guide to Financing a College Education, and An Insider’s Guide for International Students.

Dennis has conducted a series of seminars for staff in the Department of State through Education USA offices around the world. She has also conducted seminars on trends in international higher education in Germany, China, Taiwan, Czech Republic, South Africa, Italy and Korea.

Dennis currently assists colleges and universities around the world in developing sustainable international strategic plans and lectures worldwide on trends in international higher education. She lives half a year in Naples, Florida, and half a year on Cape Cod, Massachusetts, with her husband Russ.

Barbara Elliott
Director of Enrollment Planning
Pennsylvania College of Art & Design

With 30 of experience in higher education, Barbara Elliott has held positions in student recruitment and financial aid in both private and proprietary institutions. Before accepting her current position as Director of Enrollment Planning, Pennsylvania College of Art & Design, she was Associate Provost for Enrollment Management for University of the Sciences. She has served as a member of the National Financial Aid Committee of the American Association of Collegiate Registrars and Admissions Officers and the

Executive Committee of the Pennsylvania Association of College Admission Counseling, delegate to the National Association of College Admission Counseling, and Dean of the PACAC Summer Institute for Admission Counseling. Barbara has presented nationally and internationally on issues related to student recruitment, applicant evaluation, and educational counseling. She holds a Master of Science in Management, with a concentration in Non-Profit Organizations.

Randall Langston
Assistant Vice President for Enrollment Management and Acting Director of Undergraduate Admissions
College at Brockport- State University of New York

Randall Langston has worked in higher education for twenty years. Since 2012, Randall has served as Assistant Vice President for Enrollment Management and Acting Director of Undergraduate Admissions at the College at Brockport- State University of New York. Randall provides leadership to the offices of Undergraduate Admissions, Financial Aid, Registrar, and Academic Advising.  Over the years he has enjoyed success in meeting or exceeding enrollment targets at each institution he has worked at. This past fall, Brockport enrolled its largest freshmen entering class in more than 30 years for the second year in a row. Prior to Brockport, Randall was at the University of Northern Colorado as its Executive Director of Enrollment Management where he provided leadership to the Admissions, Financial Aid, and Registrar departments on campus. Prior to UNC, Randall worked at the University of Colorado at Colorado Springs as Director of Admissions Services. Additionally, Randall served as Director of Undergraduate Admissions at the University of Findlay in Findlay, Ohio where he was the chief admissions officer and led enrollment management and marketing for the university. Randall also served as an Assistant Director of Admission and then as Associate Director (Regional Director) at the University of Denver. Randall frequently speaks at statewide, regional, and national conferences on issues related to enrollment management, statistical data analysis, predictive modeling, e-communications, and marketing in higher education.

Randall earned a Master’s degree in Education in Higher Education Administration with a specialization in College Student Personnel Administration from Texas Tech University and a Bachelor of Science degree from Sam Houston State University in Huntsville, Texas.

Paul Marthers
Associate Vice Chancellor/Vice Provost for Enrollment Management and Student Success
State University of New York

Prior to his current position, Paul worked at Rensselaer Polytechnic Institute, Reed College, Oberlin College, Phillips Academy, Boston College, Duke University, Vassar College and Bennington College. His articles or book chapters have appeared in Academe, American Educational History Journal, College and University, History of Education Quarterly, The Journal of College Admission, The Journal of Higher Education Outreach and Engagement, The Journal of Graduate Liberal Studies, InsideHigherEd.com, The School Counselor, University Business, College Unranked (Harvard University Press, 2005), and Leadership Lessons: Vision and Values for a New Generation (AACRAO, 2013).  He is the author of Eighth Sister No More (Peter Lang Publishing, 2011). A first-generation college graduate, Marthers has degrees from Oberlin College, Boston University, Reed College, and the University of Pennsylvania.

Allen C. Meadors
Senior Consultant
The Global Leadership Group

Allen Meadors is currently a Senior Consultant with The Global Leadership Group. He was President of St. John International University in Torino, Italy-An American University in Italy.  He was formerly Executive Director of the United Arab Emirates Higher Education Coordination Council (HECC), 2012-14,  and a former Senior Fellow with the Association of American State Colleges and Universities, 2011-2012. He was President of the University of Central Arkansas. Before that, he served as Chancellor of the University of North Carolina-Pembroke and Chief Executive Officer and Dean of Penn State Altoona. He held dean positions at the University of Oklahoma and Eastern Washington University.

Allen has also been a member of the faculty at the University of Texas, Southern Illinois University and the University of Kansas. Allen received a Ph.D. in Administration and Education from Southern Illinois University; a Master in Health Services Management from Webster University; a Master in Psychology and Human Relations from Webster University; a Master in Public Administration from the University of Kansas; a Master in Business Administration from the University of Northern Colorado; a bachelor’s degree in Business Administration from the University of Central Arkansas; and an associate degree in Computer Sciences from Saddleback College. He is a Life Fellow of the American College of Healthcare Executives, a professional certification of the American College of Healthcare Executives.

Yvette Underdue Murph
Vice President for Enrollment Management and Student Affairs
Minnesota State University Moorhead

Yvette Underdue Murph is Vice President for Enrollment Management and Student Affairs at Minnesota State University Moorhead.

She is also the founding principal of YUM & Associates LLC., a consulting firm that specializes in integrated data-driven strategic enrollment management methodology, strategic planning, and avant-garde graphic facilitation for presentations. Yvette is a seasoned higher education professional with more than 15 years of enrollment management and academic affairs experience at doctoral, high research institutions. She is well known by her peers for her expert institutional leadership in the development, direction and implementation of a comprehensive integrated data-driven strategic enrollment management plan that continuously steers an intentional paradigm shift from traditional recruitment and enrollment methods to building sustainable and collaborative partnerships to attract, enroll and retain high achieving college bound students.

Yvette formerly served as Associate Vice Chancellor for Academic Affairs Enrollment Management at North Carolina A & T State University where she led the university in implementing an integrated data-driven enrollment management philosophy that resulted in an overall 7 percent increase in enrollment growth within three years. Yvette also utilized this concept in her former role as Assistant Vice President for Enrollment and Retention at Texas A&M University-Commerce that resulted in a 7.75 percent increase in enrollment growth in one year.

Yvette had a seven year tenure at the University of La Verne, first as the Director of Admissions and Marketing of the San Fernando Valley College of Law campus and then as Director of Articulation and Institutional Image with administrative leadership and direction for the university’s formal articulation agreement initiative with Southern California Community Colleges.

While at the University of Redlands, she served as an Enrollment Manager and developed relationships with Los Angeles County private and public sector organizations to establish onsite delivery of adult undergraduate and graduate degree programs. During her tenure at Cambridge College, she served as an Admissions Representative that serviced the Springfield, Mass. and Hartford, Conn. corridors. In this role, she established a relationship with the Springfield Public Schools and bolstered enrollment by marketing credit certificate programs to school administrators and teachers. Yvette holds a Doctorate in Public Administration from the University of La Verne, a Master in Education from Cambridge College, and a Certificate of Undergraduate Studies from Cambridge College.

Paul M. Orehovec
Consultant
Higher Education Enrollment Management

Paul M. Orehovec is a consultant in Higher Education Enrollment Management. He retired as the Vice President for Enrollment Management and Continuing and International Education at the University of Miami. A leader in the emerging field of enrollment management, he has had a productive career in higher education spanning more than 40 years and holding a variety of enrollment management positions.

Orehovec has received many awards for his professional activities, which include service as President of the Ohio Association of Student Financial Aid Administrators; Vice President of the Midwest Association of Student Financial Aid Administrators; Commission Director of the National Association of Student Financial Aid Administrators; and Chairman of the CSS Council and CSS Assembly of the College Board. He has been a guest columnist for USA Today and The Chronicle of Higher Education, appeared several times on ABC’s Good Morning America, testified before U.S. Congressional committees, and served as a consultant at many colleges and universities. He also started the first degree program in Enrollment Management at the University of Miami. Paul holds Bachelor of Arts and Master of Education degrees from the University of Miami.

Roger J. Thompson
Vice President for Enrollment Management
University of Oregon

Roger J. Thompson became the Vice President for Enrollment Management at the University of Oregon in 2010. He is the chief enrollment management officer for the university, and is responsible for student recruitment and retention.

Prior to arriving at the University of Oregon, Roger served as the Vice Provost for Enrollment Management at Indiana University in Bloomington. During his four-year tenure there, the university reached record enrollment — growing from approximately 38,000 students to more than 42,000 students  —  and  the quality of the freshman class grew to the highest level in the institution’s history. Additionally, new financial aid programs were developed and implemented to help low- and middle- income families with the cost of attending college, and a new approach to merit-based scholarships was introduced and implemented.

Roger also formerly served as Associate Vice President for Enrollment Management at the University of Alabama and in several capacities at the University of Southern California. He has made numerous presentations at state, regional and national conferences and is leading a new research agenda at the University of Oregon focused on student persistence, college affordability, and pre-enrollment characteristics as a predictor for student success.

A native Oregonian, Roger earned a B.A. in Broadcasting from California State University-Long Beach; an M.S. from the University of Central Missouri; and a Doctorate in Higher Education Policy and Administration from the University of Southern California.

Daniel Villanueva
Dean of Enrollment Management
Lone Star College-CyFair

Daniel Villanueva currently serves as the Dean of Enrollment Management at Lone Star College-CyFair. Daniel oversees Admissions/Records, Call Center, New Student Orientation, Student Outreach and Recruitment and student services operations at two satellite centers. Daniel joined Lone Star College-CyFair as the Program Manager-Student Life in June 2011. In that role he oversaw the Center for Student Life, Fitness Center, Recreational Sports, Campus Intramurals, Clubs/Organizations, and campuswide programming.

Prior to joining Lone Star College-CyFair, he served as Director of Student Affairs for the Blinn College District from 2006-2011. Daniel also worked at Texas Tech University in New Student Orientation and the Housing Department prior to working at Blinn College.

Mr. Villanueva attended Blinn College prior to transferring to Texas Tech University where he earned a bachelor’s degree in Political Science. In 2009, he received his master’s degree in liberal arts, with an emphasis in Counseling & Psychology, from Texas Christian University. He is currently ABD in pursuing his Ph.D. from Texas A&M University-College Station in Higher Education Administration with an emphasis in higher education law. He is a graduate student and teaching assistant in the College of Educational Administration and Human Resource Development and is studying under Dr. Yvonna S. Lincoln.

He resides in Katy, Texas with his wife Anna and son Diego, and his dog, Elle Woods.

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  • Meet the Editor

    Joan Hope
    Managing Editor

    Joan brings years of experience in higher education and journalism to her work. Joan taught writing and literature courses for eight years at colleges and universities including Indiana University at Bloomington, Clark University, and Houston Community College
  • Advisory Panel

    Deborah Anderson
    Ivy Tech Community College
    Scott Baumler
    Grinnell College
    Susan N. Blake
    Kennesaw State University
    Marguerite J. Dennis
    Barbara Elliott
    Pennsylvania College of Art & Design
    Randall Langston
    College at Brockport- State University of New York
    Paul Marthers
    State University of New York
    Allen C. Meadors
    The Global Leadership Group
    Yvette Underdue Murph
    Minnesota State University Moorhead
    Paul M. Orehovec
    Higher Education Enrollment Management
    Roger J. Thompson
    University of Oregon
    Daniel Villanueva
    Lone Star College-CyFair
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